18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A study in which each respondent evaluates only one product or concept.
Why it matters
Eliminates comparison bias — the evaluation is absolute, not relative to another sample.
What's missing without it
Without it, results show which of two is better, but not whether either is good.
When it is used
When absolute purchase intent or satisfaction metrics are needed.
How we use it
Randomly assign one concept per respondent and administer the full questionnaire for that concept.
Fun fact
The sequential variant is a compromise: multiple products, but each evaluated separately before the next appears. It costs less, though order effects remain.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.