18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A method for measuring feature importance: respondents select the most and least important item from a short set, repeated multiple times.
Why it matters
Provides a stable ranking of the importance of many features at once.
What's missing without it
Without it, all features receive a 'important' rating and no meaningful insight emerges.
When it is used
When determining the priority of benefits, barriers, and product features.
How we use it
Sets of four to six features, results converted into weights.
Fun fact
Why it works better than a 1-to-10 scale: on a scale, people tend to mark 7s and 8s for everything. MAXDIFF forces a decision.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.