18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
An individual, semi-structured conversation lasting 30–90 minutes, exploring motivations and personal stories.
Why it matters
It reveals root causes that people won't share in front of eight strangers.
What's missing without it
Without it, sensitive topics and complex purchasing decisions remain undetected.
When it is used
For personal topics, long decision-making processes, and research in the B2B sector.
How we use it
Script, recording, transcription, and coding of responses.
Fun fact
In B2B research, fifteen interviews typically yield more insights than three focus groups — decision-makers from competing firms won't share valuable information in each other's presence.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.