18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A moderated discussion with a group of six to twelve people centered on a single topic: a product, advertisement, or concept.
Why it matters
Uncovers the language people use to talk about a category and spontaneous reactions that surveys cannot capture.
What's missing without it
Without it, numbers lack context and emotion.
When it is used
Used for testing concepts, packaging, advertisements, and identifying barriers.
How we use it
Moderation, recording, thematic analysis, and quote extraction.
Fun fact
A good moderator speaks less than one-fifth of the time. The biggest risk is one dominant person — who can steer the entire group to their opinion in just a few minutes.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.