18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The percentage of people who completed a target action — such as making a purchase, signing up, or sending a inquiry — out of all visitors.
Why it matters
Measures the effectiveness of a website and campaigns with a single number.
What's missing without it
Without it, you can’t tell whether the problem is traffic or what happens after people arrive.
When it is used
When evaluating landing pages, ads, emails, and customer journeys.
How we use it
Conversion is the number of actions divided by the number of sessions, multiplied by 100 percent.
Fun fact
Increasing conversion from 2% to 3% yields 50% more revenue without spending an extra zloty on advertising. It’s usually the cheapest growth a company has at hand.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.