18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A method that examines how customers value individual product attributes — such as price, brand, and features — based on their choices among predefined product variants.
Why it matters
It enables calculation of the actual value of each attribute and simulates market share for new configurations.
What's missing without it
Without it, changes to pricing and package content are guesswork.
When it is used
When introducing variants, building pricing structures and packages.
How we use it
Respondents choose among product profiles; the model calculates the weight of each attribute.
Fun fact
The power of the method lies in the fact that no one is directly asked about price. When asked directly, people tend to overstate or understate — but when choosing between variants, they behave as they would in a real store.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.