18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A study conducted in a dedicated location where participants test products under controlled conditions.
Why it matters
It allows for comparing products under the same conditions for every participant.
What's missing without it
Without it, everything influences the result: time of day, beverage temperature, what someone ate earlier.
When it is used
For taste tests, packaging, advertising, and prototypes.
How we use it
Recruitment, sample rotation, survey immediately after the test.
Fun fact
The facility must be neutral: no odors, no ads on walls, glass of the same color. The color of the cup can change the perceived taste of a beverage.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.