18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A product test conducted without revealing the brand, often also to the surveyor.
Why it matters
It shows the evaluation of the product itself, without the influence of brand loyalty.
What's missing without it
Without it, results measure brand strength rather than product quality.
When it is used
Used when comparing tastes, quality, and packaging.
How we use it
Samples coded with letters and presented in random order.
Fun fact
The most famous case is a taste test in which consumers chose a competitor's drink. The manufacturer changed the recipe, customers erupted in anger, and the original version returned within less than three months.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.