20%
Udział w rynku marki własnej (private label) w regionie EMEA w ciągu ostatnich pięciu lat.
BCGEurope
An abbreviation used to denote private capital: individuals and family offices, as distinct from institutional funds.
Why it matters
Clarifies the source of funding — private individuals have different expectations than funds with defined return timelines.
What's missing without it
Without this distinction, it's easy to confuse patient capital with capital that must be returned within five years.
When it is used
In funding offers, presentations, and reports on financial structure.
How we use it
Presentation notation: 'PI: three angels and one family office'.
Fun fact
The same abbreviation means entirely different things in other contexts — from investment income to profitability ratios. It's worth spelling out on first use.
Numbers worth knowing