11%
Odsetek konsumentów, którzy w ciągu ostatnich 7 dni dokonali zakupu w sklepie stacjonarnym, restauracji lub kinie bezpośrednio po obejrzeniu reklamy OOH
Posterscope2017global
A manufacturer or brand sells directly to the customer, without a distributor. Example: a cosmetics brand sells through its own online store.
Why it matters
Increases control over customer experience, data, pricing, and margins.
What's missing without it
Without direct sales, a brand doesn’t know who its customers are — data remains with the intermediary.
When it is used
When a brand wants to independently acquire customers and manage sales.
How we use it
Typical characteristics: own store, own CRM, own communication, and full responsibility for logistics.
Numbers worth knowing