11%
Odsetek konsumentów, którzy w ciągu ostatnich 7 dni dokonali zakupu w sklepie stacjonarnym, restauracji lub kinie bezpośrednio po obejrzeniu reklamy OOH
Posterscope2017global
An individual sells a product or service to another individual. Example: selling on OLX, Allegro Lokalnie, or Vinted.
Why it matters
Describes the model of classifieds platforms, marketplaces, and peer-to-peer exchanges.
What's missing without it
Without trust mechanisms, transactions between strangers simply do not happen.
When it is used
In platforms enabling transactions between users.
How we use it
Typical characteristics: critical role of trust, ratings, secure payments, and moderation.
Numbers worth knowing