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B2EMODELE BIZNESOWE
Business modelsHow a company works and what it earns on

B2E

Business to Employee

A company offers products or services to its own employees. Example: an employee benefits platform.

Why it matters

Streamlines offerings targeted at employees and supports employer branding initiatives.

What's missing without it

Without this category, tools for employees are implemented without considering their experience, leading to low adoption.

When it is used

In benefits, training, HR tools, and employee programs.

How we use it

Typical characteristics: internal recipient, employer-paid, measuring adoption instead of sales.

Numbers worth knowing

Business models in data

1.7%

Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.

BCG2024Europe

116 000 000 000 EUR

Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).

BCG2035Europe

0.4%

Prognozowany średnioroczny wzrost (CAGR) liczby samochodów w Europie (car parc) do 2035 roku, w porównaniu do 1% w latach 2021-2026.

BCG2035Europe

Figures from the same field — collected in our market data base.