18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
Research involving small groups or individual people, uncovering motivations, attitudes, and the language people use to talk about a product. Not intended for statistical generalizations.
Why it matters
Answers the question 'why' — what cannot be read from a table of percentages.
What's missing without it
Without them, you know the numbers, but don't understand what lies behind them, so you don't know what to change.
When it is used
At the beginning of a project: when forming hypotheses, testing concepts, identifying barriers.
How we use it
Four groups of eight people and ten in-depth interviews before conducting quantitative research.
Fun fact
Practical rule: qualitative research tells you what to ask; quantitative research tells you how many people think that way. Reversing the order is the most expensive way to ask the wrong questions of a thousand people.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.