26%
Prognozowany udział w pełni elektrycznych pojazdów (BEV, bez hybryd) w europejskim parku samochodowym do 2035 roku, w porównaniu z 4% w 2025 r.
BCG2035Europe
A set of parameters added to a URL that identify the source, medium, campaign name, and other characteristics of marketing traffic in analytics systems.
Why it matters
Enables precise tracking of each campaign: the parameters in the link tell analytics exactly where the user came from — which newsletter, post, or banner.
What's missing without it
Without tracking tags, traffic from campaigns blends together — it's impossible to tell what's working, so budget is spread evenly across effective and ineffective channels.
When it is used
In every campaign link: newsletters, posts, ads; following a single, consistent naming convention.
How we use it
A newsletter link includes utm_source, utm_medium, and utm_campaign to measure campaign performance.
Numbers worth knowing
Acronyms in data
88%
Meta podaje, że ponad 88% z 137 000 usuniętych reklam oszukańczych w Polsce zostało wykrytych automatycznie przed zgłoszeniem.
Meta09/2026Poland
2 500 000 000 000 USD
Prognozowane światowe wydatki na AI w 2026 roku.
Gartner2026global
Figures from the same field — collected in our market data base.