74%
Odsetek mniej dużych firm, w których Google Gemini jest zatwierdzony lub aktywnie używany
Morning Consult07/2026global
Google's analytics platform for measuring traffic and events on websites and in apps. It is based on an event model and enables analysis of user journeys and conversions.
Why it matters
Shows where readers come from, what they do on the site, and where their journey ends. Without this data, optimizing content and campaigns is guesswork.
What's missing without it
Without analytics, you don’t know which articles attract attention, which campaigns pay for themselves, or where users abandon forms.
When it is used
On every website and for every campaign; especially when evaluating content, traffic sources, and conversions.
How we use it
CMS handles publications and campaigns, while GA4 measures entries, events, and form conversions.
Numbers worth knowing
GA4 in data
55%
Odsetek firm wszystkich rozmiarów, w których Google Gemini jest najczęściej używaną platformą
Morning Consult07/2026global