The first economic promotion campaign of Podkarpackie, carried out as part of the project Economic Promotion of the Podkarpackie Voivodeship, financed from European Union funds, took place on August 8 this year at the Exhibition and Congress Centre of the Podkarpackie Voivodeship G2A Arena in Jasionka near Rzeszów. It focuses on promoting the region's smart specializations such as aviation and astronautics, automotive, IT and telecommunications, as well as quality of life.
The event was an excellent opportunity to discuss the most important activities carried out as part of the campaign, to present promotional spots and elements of visual identity. There were also numerous discussion panels, in which representatives of the most important enterprises, organizations and institutions operating in Podkarpackie took part. The topics of discussion included the impact of smart specializations on development and investment, creating a positive image of the region based on its main strengths, and the social benefits resulting from building sustainable development of the region.
The main goal of the project is to ensure that Podkarpackie is associated not only with an attractive tourist region, but also with a dynamically developing economy that uses innovative solutions based on smart specializations that would strengthen the region's investment potential. The campaign organizers are counting on increased interest in the region among national and international investors, stimulating exports of regional products and services, as well as promoting Podkarpackie companies.
The promotional activities initiated by the Podkarpackie Voivodeship are a response to the challenges facing the region, as well as the needs of our society. By carrying out the campaign entitled "Podkarpackie. A Higher Level of Innovation," we want to emphasize the economic potential of the region and present it as the best place to live and work. Aviation and astronautics, automotive, IT and telecommunications, as well as quality of life are the areas on which we want to base the campaign's communication, because it is precisely these that chart the course of our economic development. Through our activities, we want to emphasize that Podkarpackie is not only about natural assets - Podkarpackie is also a place where smart specializations, a developed transport, technical and research and development structure, accompanied by unspoiled nature and rich culture, create the possibility of leading a sustainable lifestyle. - says Władysław Ortyl, Marshal of the Podkarpackie Voivodeship
Summary
The campaign "Podkarpackie. A Higher Level of Innovation" is the first such comprehensive economic promotion project of the region, financed from European Union funds. It is meant to show Podkarpackie as an area combining technological development with a high quality of life, which is intended to attract investors and strengthen the export of local companies. The authorities are betting on smart specializations - from aviation to IT - and emphasize the value of unspoiled nature.
