The 22nd Public Relations Congress is just six weeks away. Join us on 15–16 September at the Bristol Hotel in Rzeszów for two days full of inspiration, experience and education. All thanks to presentations and debates with renowned experts. The PR Congress gives participants not only the opportunity to broaden their horizons, but is also a great occasion to establish business contacts and exchange professional experience.
The special guest of the event will be Lieutenant Colonel Brett Lea – a public affairs officer from the US Army's 82nd Airborne Division. The main theme of the meeting will be communication technologies, cybersecurity, and the changes taking place in the tools used by public relations professionals.
Brett Lea: information warfare
On the second day of the Congress, the organisers plan, among other things, a presentation by the special guest, Lieutenant Colonel Brett Lea – a public affairs officer in the US Army's 82nd Airborne Division at Fort Bragg in North Carolina. The Lieutenant Colonel has spent the last few months in Poland. He previously took part in US Army missions in Iraq and Afghanistan. A lecturer in military history at the United States Military Academy at West Point, he will talk about media and local community communication strategy during armed conflicts. The interview with the Lieutenant Colonel, conducted in English, will be led by Bartosz Staniszewski – CEO of Brandfeed, the agency that handles G2A Arena and managed communication between the unit stationed in Poland and the media.
– One of the key topics of our conversation will be the issue of disinformation and the challenges related to communication during a mission. In the age of social media, war is waged not only on the battlefield, but also in the information sphere – in this context the problem of fake news is very evident – says Bartosz Staniszewski.
Public Relations Congress in Rzeszów – information warfare and cybersecurity
Speakers at this year's edition of the Congress will also share their knowledge on disinformation and ways to combat it. A debate with experts will be led by Tomasz Kułakowski – press spokesman for Krynica Vitamin, former Polsat correspondent in Moscow. – Fake news is an increasingly serious threat. It reaches audiences extremely quickly. Sometimes it displaces true information, because it is often more interesting. During the Congress we will talk about how false information shapes views and opinions – says Dr hab. Dariusz Tworzydło prof. UW, organiser and originator of the PR Congress.
Cybersecurity and crises
During the largest PR event in Poland, discussion panels will also be organised, including one devoted to cybersecurity, which is one of the most important challenges facing communication professionals. We will learn, among other things, the answers to the question: How to avoid traps and an image crisis during a cyberattack? This issue will be raised by, among others, Magdalena Grochala – an expert in communication and public relations. This is an important issue, as such crises are occurring more and more often on a scale that until recently no one could have imagined. A conversation about countering crises will be led by Deniz Rymkiewicz – CEE Communications Manager, Klarna. Meanwhile, the technologies used in communication will be discussed by, among others, Anna Klimczuk – Head of Communication at Microsoft, Tomasz Popielawski – PR and Corporate Communication Manager, press spokesman, Ceramika Paradyż, and Sebastian Bykowski – President of the Management Board, General Director of PRESS-SERVICE Monitoring Mediów. The Congress guests will also include: Maksymilian Pawłowski – Group PR and External Communication Manager, Teknos, Monika Borzdyńska – Member of the Management Board of the PGE Narodowy operator, Łukasz Borowicz – Brand & PR Manager OLX Praca, Anna Olszewska – Director of the Department of the National Clearing House S.A., Sebastian Grochala – Marketing and Communication Director of Polska Grupa Farmakologiczna S.A.
Summary
At the 22nd Public Relations Congress in Rzeszów, Brett Lea, public affairs officer of the 82nd Airborne Division, will speak about communication during armed conflicts. The programme will also include panels on cybersecurity and disinformation, and the guests will include representatives of Microsoft, Ceramika Paradyż and PGE Narodowy. A highlight is the conversation with Brett Lea – it will be conducted in English by Bartosz Staniszewski of Brandfeed.
