The first reports about Netflix producing original content in collaboration with the former presidential couple appeared back in March 2018. As it turned out, those suspicions proved correct. The announcement that the Obamas would create content for Netflix was made on May 21, 2018.
Netflix and the Obamas: deal details
The statement released says that Barack and Michelle Obama have signed a multi-year agreement with the streaming giant to produce scripted series, documentaries, television programs, and feature films.
Netflix decided on one of the most prestigious moves in terms of securing producers and creators of new content. It is worth adding that its previous achievement was signing an exclusive contract with Ryan Murphy. However, there is no hiding the fact that teaming up with Barack and Michelle surpassed Netflix's previous successes.
“Barack and Michelle Obama are among the most respected and most recognizable public figures. They are also in a unique position that allows them to discover and present the stories of people who are making changes in their communities and striving to change the world for the better. We are incredibly proud that they have chosen Netflix as the home for their powerful storytelling abilities.” - says Ted Sarandos, Netflix's chief content officer.
Obama on the collaboration
Barack Obama himself is happy to speak on the matter, making no secret of his satisfaction at being able to communicate with people around the world through Netflix.
“One of the simplest pleasures of public service these days has been the opportunity to meet a great many fascinating people from different backgrounds and to give them a chance to share their experiences with a wide audience. That is exactly why Michelle and I are so excited to work with Netflix – we hope it will allow us to cultivate and support talented, inspiring, and creative people who are able to promote greater empathy and understanding. We want to help them share their stories with the whole world.” - comments the former president.
“Barack and I have always believed in the power of inspiring stories that prompt people to change the way they think about the things around them and help open minds and hearts to others. Netflix, as a service without equal, is a natural choice for the kinds of stories we want to share. We cannot wait to begin this new, fascinating collaboration.” - says Michelle Obama
Summary
On May 21, 2018, Netflix announced the signing of a multi-year agreement with Barack and Michelle Obama. The former presidential couple will produce scripted series, documentaries, television programs, and feature films. The collaboration is intended to promote the stories of inspiring people and build empathy among viewers around the world.
This is another prestigious move by the streaming platform after its contract with Ryan Murphy. Ted Sarandos emphasizes that the Obamas, thanks to their position, can uncover unique narratives. Michelle Obama notes that choosing Netflix was natural, and Barack himself hopes for support for talented creators.
