MEC and Maxus join forces, and the fruit of the WPP media agency merger is Wavemaker.
Under the new brand, the agency will operate in 90 countries, including Poland. The new structure's share of the agency market here reaches nearly 17 percent.*
Media, technology and content: these three pillars form the basis of the new company's positioning in the media agency market. Wavemaker is being created from the merger of WPP-owned brands MEC and Maxus. The goal of the merger is to maximize their potential in areas key to advertisers.
As Tim Castree, global CEO of MEC and Wavemaker, says: "Our goal is to deliver to marketers solutions that support the transformation and growth of their business, among other things thanks to a deep understanding of the purchase path and the ability to integrate the data flowing from it with GroupM's technological solutions. This goal is reflected in the creation, specialization and positioning of Wavemaker."
Kelly Clark, global CEO of GroupM, adds: "Wavemaker is a new global brand with a strong and unique proposition for clients. Tim and his team can count on full support from GroupM in its development."
The completion of the rollout of the new brand and its visual identity in local markets will coincide with the completion of the process of merging the two agencies, planned for January 2018. Wavemaker will operate in 90 countries, and the new structure's employment will exceed 8,500 employees. The agency's global clients include L'Oreal, Vodafone, Marriott, Colgate-Palmolive, Paramo
Wavemaker in numbers:
- Billings: 38 billion dollars
- Employees: 8,500
- Digital specialists: 2,900+
- Content specialists: 750+
- Data management specialists: 400+
- Technology specialists: 200+
- Number of offices: 139
- Number of countries: 90
*based on data from the RECMA Overall Activilty Volume 2016 report
