The IAC Award 2018 has been presented. Find out which campaign took the titles "Best Blog Online campaign" and "Best Investment Online campaign"!
The "Finanse po godzinach" (Finance After Hours) campaign run by NN Investment Partners in cooperation with the SEO and content marketing team of the On Board Think Kong group won awards in two categories. The jurors decided that "Finanse po godzinach" was the best campaign in the "Best Blog Online campaign" category as well as the "Best Investment Online campaign" category.
The success of NN Investment Partners
A 25% increase in registrations
A full year of activities tied to the company's educational blog and SEO allowed NN Investment Partners to reach young people interested in investing and increased the company's visibility in Google search results. The direct result of the campaign was a 25 percent increase in the number of investment fund registrations opened by visitors who reached the company's website through organic search results.
On the NN Investments Partners side, it was Tomasz Smal and Tomasz Pietrzak from the marketing team led by Magdalena Markowska who were responsible for coordinating the award-winning campaign. On the side of the Think Kong agency team, Andrzej Zasowski and Maciej Jacewicz were responsible for carrying out the SEO activities.
The mission of the IAC Awards
The Internet Advertising Competition (IAC) Awards is an international industry competition devoted entirely to online advertising. The awards have been presented since 1999 by the American organization Web Marketing Association, whose goal is to establish high standards in the area of internet marketing and the creation of corporate websites. The mission of the IAC Awards is to honor the best and most interesting online advertising campaigns.
What does the On Board Think Kong Group do?
The On Board Think Kong Group combines unique competencies in public relations consulting, social media, SEO, digital marketing, creative work and strategy. For years it has been developing its own analytical tools. It is part of the international independent networks ECCO Network and Box Europe, present in more than 30 countries, employing a total of over 1,500 consultants in 50 offices around the world. The group comprises: On Board PR – a public relations agency that provides comprehensive communication services, offering strategic advice in areas including Brand Public Relations, Corporate & Financial Communications, Investor Relations, Crisis Management, Issues Management and Public Affairs, and Think Kong – a social media & content marketing agency specializing in achieving clients' business goals using social channels, and thanks to its in-house SEO team it can ensure good visibility of content in search engines.
Terms from the article
Advertising — Ads. Revenue comes from selling space, airtime, impressions or access to an audience. Examples: Google, Facebook, content services.
Why it matters: It enables free access for users and monetizes their attention.
When it is used: When you have large, valuable and measurable traffic or a community.
What happens if you skip it: Without advertising, a site with high traffic and free access has nothing to sustain itself on.
Summary
The award-winning "Finanse po godzinach" campaign, created by NN Investment Partners in cooperation with On Board Think Kong, won two IAC Award 2018 honors. Thanks to the educational blog and SEO activities, it achieved a 25% increase in investment fund registrations from organic traffic.
It is worth adding that the IAC Awards have been presented by the American Web Marketing Association since 1999, and those involved in carrying out the campaign included Tomasz Smal and Tomasz Pietrzak on the client side as well as SEO specialists from the Think Kong agency.
