Havas Media Group enters a new business area. The company has established a new analytical unit, DBI. What changes can we expect?

DBI (Data Business Intelligence) specializes in diagnosing clients' data needs, using its proprietary tool for modeling an organization's level of maturity in data aggregation and processing – the "Data Mature Profile."

DBI is a team of experienced data diagnosticians who advise clients on understanding the full value of their company's digital potential. The unit, headed by Wiola Łada-Szewczenko, uses analytics and data-driven marketing tools to extract insights that serve to optimize the client's business and create marketing strategies.

"Data and technology are of particular importance in brand communication. Collecting and processing them is a challenge for marketers due, among other things, to the siloed structure of most companies. DBI is a team of 8 experts in analytics, econometrics and technological implementation. As specialists with diverse experience, we build for our clients an integrated ecosystem of data generated by the brand and created about the brand." – comments Wiola Łada-Szewczenko, Head of DBI at Havas Media Group.

"With the launch of DBI, we are entering a new business area, expanding the digital competencies of the entire group and, consequently, the portfolio of consulting services based on data analysis. We constantly observe the market and adapt to its requirements; we see that clients expect help in data management and throughout the process of their business's technological and digital transformation. It is therefore very important to us to support brands and increase their profitability, among other things by defining data collection needs, determining the optimal way to collect data, and then implementing solutions and specific tools." – says Małgorzata Węgierek, CEO, Havas Media Group.

 

What does Havas Media Group do?

Havas Media Group is an agency specializing in creating brand communication strategies based on the Meaningful Brands philosophy. It comprises the independent media houses Havas Media, Fullsix Media and Arena Media, supported by specialized units:

  • Affiperf - global technology for programmatic advertising space buying.
  • Ecselis - a multichannel performance agency delivering brands' business goals.
  • DBI - data driven marketing.
  • Mobext - strategic solutions in mobile channels.
  • LuxHub - communication strategies for luxury and premium brands.
  • Socialyse - a creative boutique harnessing the power of social media.
  • 18 Havas Warsaw - dedicated solutions combining trends in media and technology.
  • Havas Story Plantation - comprehensive content strategies.

The group also includes Havas Sports & Entertainment, a global network of agencies building brand engagement in sport and entertainment, as well as the 3i research department. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.