On 1 June 2018, the agency OKK! began working with Bright Lights! What will be the agency's main responsibilities?
OKK!'s scope of duties
The agency OKK! will primarily be responsible for:
- Running the press office
- Shaping the brand image
- Negotiations and media buying
- Running the company's Facebook profile
The client will be handled by: Olga Kisiel-Konopka – owner of OKK!, Joanna Bogusławska and Jagoda Mówińska. The contract was signed for a period of six months with the option to extend for an indefinite period. OKK! was selected through a competition. Until now, Bright Lights had not used PR agency services.
About Bright Lights
About Bright Lights
Bright Lights Sp. z o.o. specialises in designing and delivering lighting and multimedia systems using the latest technological solutions. The company's offer includes media façade systems, architectural illumination, multimedia systems for public and commercial spaces, technological lighting and multimedia for theatre, television and stage, lighting fixtures, LED screens, logo projectors and control systems.
Terms used in the article
PR — Public Relations. Activities that build an organisation's reputation and relationships with its environment: the media, clients, employees, partners and communities. PR includes press releases, media relations, crisis management, events and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial article and a well-managed crisis carry more weight than a campaign — because a third party is speaking, not the brand about itself.
When it is used: Continuously: media relations, press releases, interviews, events; especially during a crisis and during changes at the company.
What happens if it is omitted: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
Summary
Since June 2018, the agency OKK! has been responsible for the public relations of Bright Lights, which previously had no PR agency. Its duties include running the press office, building the brand image, negotiations and media buying, and managing the Facebook profile. Three members of the OKK! team are responsible for the account.
Bright Lights operates in the lighting and multimedia systems segment — from architectural illumination to LED screens for theatre and television. The contract, initially signed for six months, provides for the option to extend for an indefinite period.
