Advertisements Awarded by Ad Age Magazine

See the most inventive advertisements awarded by Ad Age

The most inventive advertisements, i.e., the nominees for the Idea of the Year award presented by Ad Age magazine. The finalists will be selected at a gala in New York.

Burger King, "Whopper Detour"

by FCB New York

Burger King vs. McDonald's

Burger King continues its battle with McDonald's. It invites its customers to McDonald's to order a Whopper through the app. The confused employees didn't know what was going on. Just like the whole ad, it's a bit chaotic, but it's another blow in the battle of the giants, Burger King vs. McDonald's.

Diesel, "Hate Couture"

by Publicis Italy

Diesel fights hate

Diesel decided to tackle hate speech on the internet. Instead of condemning it in a classic way, it decided to turn it into something else. It involved the most controversial celebrities, not the most liked ones. Together they created a collection inspired by hate speech, and if anyone wanted to add their own hateful comment, the brand organized events where anyone could create a T-shirt with their hateful comment.

Libresse, "Viva La Vulva"

by AMV/BBDO and Somesuch

Celebrating femininity

A wild ad combining elements from acting, through special effects, to various types of animation. But after all, it's all about celebrating femininity. About being confident and proud. It's one of those ads that are so visually strong that words can't do it justice — you have to see it.

Microsoft/Xbox, "Changing the Game"

by McCann New York

Xbox for people with disabilities

While advertising Xbox, Microsoft finds its fans in need. It created a controller for operating the console adapted to the needs of people with disabilities.

The New York Times, "The Truth Is Worth It"

by Droga5

"The truth doesn't report itself." The New York Times reflects on what a journalist faces. It describes the work of journalists in an inventive, mysterious way. The campaign describes the actions of journalists undertaken during journalistic investigations.

Wendy's, "Keeping Fortnite Fresh"

by VMLY&R

Wendy's real-time marketing

Wendy came up with the idea of using real-time marketing in its campaign. Riding the wave of the popularity of the online game Fortnite, they leveraged the growing popularity of people streaming the game. Wendy joined the game, but instead of competing with other players, it focused on destroying freezers — because after all, Wendy doesn't freeze its beef. Other streamers picked up on this, and a whole trend of destroying freezers in the game was born.

Summary

The list of finalists for Ad Age magazine's Idea of the Year award shows the diversity of trends in advertising: from Burger King's war with McDonald's to the social engagement in Diesel's campaign against hate speech. Microsoft's work for gamers with disabilities and The New York Times' campaign about the work of journalists were also recognized. Among the nominees was also an unusual Wendy's initiative, which used the popularity of the game Fortnite, initiating a trend of destroying freezers in it.