We know the most creative agencies and brands on Twitter in Poland. Twitter has been uniting the world around electrifying topics for 10 years and puts its users at the center of global events. Polish brands and agencies are increasingly boldly communicating on this medium. 140 Media Agency, Twitter's official advertising representative in Poland, decided to recognize the communication and advertising activities of brands and agencies in 2016.
Since Twitter was founded in 2006, its users around the world have sent more than 500 billion tweets. Polish users are an important part of the community centered around 140 characters. Many advertising activities on Polish Twitter demonstrate a creative approach and following trends in order to engage users. 140 Media Agency has been observing and supporting the dynamic development of communication activities and advertising activity on Twitter for 2 years:
– We decided to officially award brands and agencies whose activity in 2016 stood out in terms of creativity and innovation. We followed the development of advertising activities with great satisfaction and are convinced that 2017 will bring even more creative campaigns using Twitter's potential – argues Rafał Janik, CEO of 140 Media Agency.
Twitter's official advertising representative recognized the activities of brands and agencies in 7 categories:
Category: #VideoFirst
According to Twitter's analysis, the likelihood of engagement with video content is 6 times higher than with a post with photos and 3 times higher than with a tweet with a GIF. Campaigns in line with trends are run by @adidasPL, which received recognition for using native video formats in campaigns.
The brand's activities on Twitter are supported by agency Isobar Poland and media house Carat.
Category: #MobileFirst
Twitter is a platform that allows you to use the potential of mobile marketing. The gaming platform @G2A_com fits perfectly into this trend. It received an award in the #MobileFirst category for running effective mobile campaigns on a global scale.
Category: #TrendSetter
The statuette was received by @Plus_Polska for using Promoted Trends in promoting new offers and services, thanks to which the brand builds maximum reach and engagement at key moments of its campaign. Promoted Trends are a premium format on Twitter, increasingly used by advertisers.
The brand's activities on Twitter are supported by agency Vizeum Polska.
Category: #CreativeClient
In this category, recognition was received by @Samsung_Polska for using creative advertising formats such as video and 3D GIFs. @Samsung_Polska creates various versions of video materials attractive to users.
The brand's activities on Twitter are supported by media agency Starcom.
Category: #CreativeAgency
In the category dedicated to agencies, the 140 Agency team awarded GroupM Connect for its interest in new formats and proposing them to clients. The agency has extensive knowledge of the platform and advertising formats and continuously develops its skills in this area.
Category: #InnovativeClient
In this category, the statuette went to the company @getresponse for using Twitter advertising in sales campaigns and using modern analytical tools. 140 Media Agency also recognized @getresponse for running campaigns in line with Twitter's best practices.
Category: #InnovativeAgency
In the last category, 140 Media Agency recognized the agency Isobar Poland for its innovative approach to communication on Twitter and readiness to learn about new solutions and trends. The agency uses premium advertising formats such as Promoted Trends and video.
– We congratulate the winners and wish agencies and brands numerous successes in their activities on Twitter – says Rafał Janik, CEO of 140 Media Agency.
