The newly appointed Customer Director at Tesco Central Europe is responsible for, among other things, e-commerce, marketing and business development. Find out who has joined the team of the British entrepreneur!

Sylwia Bilska has taken on the position of Customer Director at Tesco Central Europe — she is responsible for Poland, the Czech Republic, Slovakia and Hungary. Bilska's responsibilities cover the following areas:

  • Growth strategy and new revenue streams
  • E-commerce
  • Mobile
  • Financial services

Experience

From 1 February 2017 to April 2018, Sylwia Bilska was a member of the supervisory board of Dotpay as well as vice-chair of the supervisory board of eCard (with which Dotpay merged).

For two years (2014-2016) she worked at PayU. Initially as marketing director for Central and Eastern Europe, and then as commercial director for Poland and Central Europe. She also served as general manager for Poland.

From December 2012 to February 2014 she broadened her expertise as Sales Channels Development&Strategy Director at Philip Morris Polska.

Early in her career she spent nearly four years with Avon Cosmetics, holding positions including marketing director for Central and Eastern Europe.

About TESCO

Tesco is a British chain of hypermarkets and supermarkets, with branches in other countries as well. Initially the chain sold food, but it expanded its offering to include clothing, consumer electronics and cars.

By 2003 the company already owned more than 2,000 stores of various sizes, from hypermarkets to small shops, for example at petrol stations.