Value Media (Group One) won the tender to handle Fibaro, the most innovative manufacturer of smart home solutions.
Value Media (Group One), the number one player on the digital media market, is responsible for media strategy and media buying for Fibaro, the most innovative manufacturer of smart home solutions in the Internet of Things sector. The long-term cooperation will cover advanced activities in the area of digital and a television campaign. The first media activities are planned for this year on the Polish market, and in 2018 on the Austrian, Swiss and German markets. Fibaro products, controlled for example via iPhones, iPads and Apple Watch, are available among others on Apple's platform dedicated to home automation products. Fibaro selected Value Media for cooperation from a short list that also included the media house Zenith.
Value Media will support Fibaro in its media expansion into European markets
Cooperation with Fibaro, one of the world's leading smart home brands, is for Value Media another step in its strategy of international development and serving growing Polish businesses on global markets. The Poznan-based company Fibaro, which has been operating in the Internet of Things sector for six years, is the manufacturer of the most advanced building automation solutions on the market. Fibaro products are also available on the British, French, American
and Chilean markets, and further expansion into global markets is planned. These technologically advanced products, which are gaining increasing popularity, make it possible to manage home appliances, lighting and energy from anywhere on Earth. Internet access is enough to
check in on your home at any moment. Fibaro cooperates among others with voice control technologies, which makes it possible to give a voice command and receive, among other things, information about the temperature in the rooms of the house or remotely check whether the windows in the house have been closed.
Since December of last year, Value Media, as part of Group One, has been a strategic partner of Serviceplan Group - the number 1 player on the European agency market, which operates in 35 branches around the world, working for many German and global brands. Openness to global markets, and at the same time independence and an owner-led structure, allow the agency to react quickly in order to better adapt to the needs of the market and the client. In the post-media world, on a market that changes from day to day, being fast and flexible is crucial.
Value Media proposed the most effective solutions. The team showed that it perfectly understands the world of technology-driven business, an important area of which is digital. We needed a partner who could work out with us a model of cooperation based on strong commitment, strong responsiveness and getting into the middle of our business. Value Media came to us with such an offer – says Anna Adrian, Marketing and PR Director, Fibaro Group.
Supporting Polish businesses in their media expansion into global markets for brands such as Fibaro is one of our key development pillars. In December of last year we entered into a strategic partnership with Serviceplan Group, one of the most dynamically developing advertising companies in the world. We are still an independent agency - we make decisions instantly, we are able to operate in non-standard formats, and at the same time we have access to 35 global markets. This unique combination is appreciated by more and more clients, who also entrust us with serving them on foreign markets – says Iga Wachowicz, Communication Director, Value Media.
