SYZYGY to carry out a key digital transformation project for KYOCERA Document Solutions
SYZYGY Group, part of WPP, has won the pitch to carry out a key digital transformation project for KYOCERA Document Solutions Europe (EMEA region). Globally, KYOCERA Document Solutions manufactures and develops products such as monochrome and color printers, multifunction products, wide-format devices and smart software. SYZYGY will carry out a project that will turn KYOCERA into a provider of comprehensive document management solutions, not just a hardware manufacturer.
SYZYGY will help KYOCERA build a European online platform based on Adobe Marketing Suite technology, allowing for greater flexibility, targeting, real-time reporting and automation of decision-making processes. The platform will evolve through the use of machine learning mechanisms, which in the future will make it easier to manage business contacts in the online world. SYZYGY will support the company in strategic and implementation matters as well as in maintaining the systems.
As part of a two-year program, SYZYGY will design and implement a platform dedicated to 17 markets. The London office of SYZYGY will handle strategy, design, data work and UX activities, while SYZYGY Warsaw will be responsible for implementing and developing the platform.
“SYZYGY combines the power of creativity and technology, all to deliver solutions that will revolutionize the way we use digital technology and data resources. These solutions will help us grow the KYOCERA brand, introduce innovations and create new business opportunities for our distributors, resellers and their partners in the EMEA region.” – says Jose Mª Estébanez, Expert Campaign Management at KYOCERA Document Solutions.
“This is an ideal collaboration — SYZYGY both shares and is able to deliver KYOCERA's vision based on customer-centricity, and we are glad that we can start building personalized, data-driven tools. It is also about internal transformation at KYOCERA: we will deliver solutions that will help grow the client's brand in the digital world and will definitely make it easier to launch and manage campaigns.” – says Dominic Waghorn, Strategy Director at SYZYGY.
KYOCERA Document Solutions: www.kyoceradocumentsolutions.eu
