In July 2017, the Twitter.com website was visited daily by an average of 1.4 percent of Polish internet users.

Users were decidedly less eager to tweet on weekends. The record day last month was July 25, when the service was visited by 2.6 percent of internet users.

In the last month, Twitter.com was visited daily by an average of 372,000 internet users – 1.4 percent of internet users (source: Gemius/PBI study). The site enjoyed its greatest popularity on July 21, 24, and 25. The daily record for the number of visitors to the service was set on Monday, July 25, reaching 677,000 people (2.6 percent). The fewest internet users visited Twitter.com on Saturday, July 1 – 184,000 (0.7 percent). Why Does Twitter.com's Popularity Drop on Weekends? [Report] — illustration 1

Weekends with lower traffic

In July, Twitter.com's popularity among users clearly declined on weekends. The average for Saturdays and Sundays last month stood at 298,000 users. This means that only about every hundredth Polish internet user checked Twitter during that time. Gemius analyzed data from July 2017 collected among Polish internet users aged 7–75. The analysis included data for the Twitter.com website from all devices – personal computers and laptops as well as mobile devices. Gemius also measures data for the Twitter mobile app, and it is available on a monthly basis.