Eurosport has established an extensive collaboration with Twitter around the Olympic Games Tokyo 2020

Eurosport, the place where the heart of the Olympic Games beats in Europe, has announced a broad collaboration with Twitter for publishing content around the Tokyo 2020 Olympic Games. On Eurosport's Twitter profiles in 16 countries, including the UK, exciting clips and highlights of the most important Olympic events will be posted almost in real time, which will be an excellent addition to the station's rich digital offering.

The partnership with Twitter announced by Discovery and Eurosport concerns real-time publishing of video materials from the Tokyo Olympic Games. Thanks to it, Twitter users in the UK, among others, will gain access to the highest quality video, the best moments from Eurosport's broadcasts on the road to the Games, as well as extended clips covering the most important and most exciting events of the Olympic Games for British fans, including the moments that decide the medals. On Eurosport's Twitter profile, the opening and closing ceremonies of the Games will be broadcast.

The collaboration also has an advertising dimension. Discovery and Eurosport will offer official sponsors

The advertising dimension of the collaboration

of the International Olympic Committee special advertising formats that will allow partners to promote their brands even better around the Olympic Games. The publication of materials will be handled by Eurosport's official Twitter accounts, and the sale of sponsorship solutions will be handled by the teams of Discovery, Eurosport and Twitter.

Footballers and 4K broadcasts

The video materials published on Twitter will allow even greater engagement of fans in the most important markets for Eurosport in Europe. They will also be an excellent pretext for establishing contact with outstanding athletes, Olympic medalists, and those who are only hoping for those medals. Thanks to this, Eurosport will expand its extremely rich digital offering related to the Tokyo 2020 Olympic Games. Materials from Twitter will connect fans with the eurosport.co.uk website, the Eurosport app, and Eurosport Player, the only platform where live coverage of 3,500 hours of the Olympic Games and the battle for each of the 321 gold medals will be available, all in 4K ultra-high definition quality.

– Together we will make Eurosport's coverage from Tokyo reach even more fans in Europe! We are extremely pleased with the collaboration with Twitter, the best platform for publishing live content and interactions around it. It is the perfect solution for us, allowing us to increase the reach of our market-acclaimed coverage of the Games – said Paul Rehrig, General Manager, Eurosport Digital. – Twitter users use this platform to access information and discuss it. The Olympic Games are the most important sports event of 2020, which is why we are very pleased to offer fans in Europe real-time highlights of the most important events, as well as live coverage of the opening and closing ceremonies of the Games. This will be an excellent source of conversations that will set Twitter alight – added Kay Madati, Global Vice President and Head of Content Partnerships at Twitter. – The partnership gives us great opportunities to connect brands with the most important sports event of the year and a huge and very active group of Twitter users. This collaboration is further proof that Discovery and Eurosport are the only companies that can offer business partners reach to millions of engaged Olympic Games fans in Europe – Mike Rich, Head of Sports Marketing Solutions at Discovery.

What the Pyeongchang Games proved

In 2018, Discovery's coverage of the Pyeongchang 2018 Olympic Games engaged more people across all platforms in Europe than ever before, bringing the company many prestigious awards. Now the broadcaster, a global leader in delivering live entertainment to viewers, will offer the most comprehensive digital coverage of the Summer Olympic Games in history. Eurosport will be the only platform where fans can watch every minute of every discipline involving all athletes, live and on demand on any device – on TV, social media, the website, mobile devices, computers and via connected TV.

 

See also: Twitter introduces the feature everyone has been waiting for

Summary

Eurosport and Twitter have established an extensive collaboration around the Tokyo 2020 Olympic Games. On the station's profiles in 16 countries, including the UK, clips and highlights of events will appear almost live, and the opening and closing ceremonies will be broadcast on Twitter. The partnership also has a commercial dimension – official IOC sponsors will receive special advertising formats. The sale of sponsorship solutions will be handled by Discovery's teams.

The materials will direct fans to Eurosport Player, where live coverage of 3,500 hours of the Games in 4K quality will be available. In 2018, Discovery's coverage from Pyeongchang brought the company prestigious awards, and now the broadcaster promises the most comprehensive digital coverage of the Summer Games in history.