Reels is one of the most important formats if you want to build an audience and increase engagement on Instagram in 2022. It's already clear that this short-video format will be with us for the long haul. That's why it's worth giving it some attention and getting to know the top 5 trends!
1. Transformation
Link to watch -> reels
The beginning looks like an ordinary video, but at some point a gesture is made, e.g. a jump, a hand movement, a zoom, followed by a change of outfit, makeup, etc. A trend popular in the fashion and beauty industries.
2. Handwriting
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2. Handwriting – authenticity
Instagram Reels trends you need to know in 2022
Besides the fact that handwriting helps you organize your thoughts and look deep within yourself, it is also original and authentic in Instagram reels.
3. Frames and templates
3. Frames and templates for consistency
Templates and frames make Instagram reels more interesting and engaging. What's more, you can use ready-made designs that will give your videos a more uniform and consistent style.
4. Vintage effect
4. Vintage effect – a blast from the past
Additional, pre-prepared filters will help give your Reels a unique look and spark greater interest from your audience. A small image correction can make it look much better than the original. Especially since grain and soft lines are back on top.
5. Your Turn sticker
The "Your Turn" sticker is a great way to invite different people to co-create your videos. This option can be used in many different ways. The creator's inventiveness matters a lot ;)
Summary
Instagram Reels trends in 2022 focus on authenticity, creativity, and simplicity. Transformations engage audiences in the fashion and beauty industries, handwriting adds a personal touch, and frames and templates bring order to your style. Vintage effects attract attention with their unusual aesthetic, while the "Your Turn" sticker encourages co-creating content.
Fun fact: the handwriting trend taps into the natural human need to organize thoughts – it's a combination of mindfulness and marketing that builds a deeper relationship with viewers.
