Business Factory has become an advertising partner of the TikTok platform (ByteDance) in Poland.
Business Factory will specialise in the complete preparation of campaigns for clients across all industries: from strategy, through planning and buying brand and performance campaigns, to influencer activities and creative work.
- Cooperation with TikTok is a strategic step in developing the competences of Business Factory, which has long been a Facebook Marketing Partner and Google Premier Partner in the CEE Region - says Agnieszka Chabrzyk, Country Director at Business Factory, adding: - We see enormous potential in building communication strategies for our clients using TikTok. In addition, we enable our clients to transparently buy media on this platform, optimise and report results, which fits with our positioning and the transparency strategy that sets us apart on the market.
The first campaigns using the TikTok platform prepared by Business Factory should appear in the fourth quarter of 2020.
About Business Factory:
TikTok advertising partner – what it means for the market
Business Factory is a global digital agency operating across 89 markets worldwide. Thanks to ROI Hunter technology, it is the only official Facebook Marketing Partner in the CEE region. Business Factory specialises in the buying and optimisation of selected and measurable digital media, including Facebook and Google. Present in Poland for nearly 4 years, Business Factory works closely with Facebook in CEE and with the largest clients in Poland and the region.
Terms from the article
ROI — Return on Investment. A ratio comparing the financial effect of an investment with its cost. It helps assess whether a campaign, tool, production or marketing channel generated value adequate to the outlay.
Why it matters: It asks the most important business question: did it pay off after counting all costs? ROAS looks at media spend — ROI adds production, people and tools.
When it is used: When assessing the profitability of campaigns, tools and projects — anywhere the decision concerns real money.
What is the risk of omitting it: Without a full accounting, a campaign that is "profitable" by ROAS can actually be loss-making — costs outside media disappear from view.
Summary
Business Factory, until now a Facebook Marketing Partner and Google Premier Partner in the CEE region, is expanding its portfolio with TikTok. The agency declares full campaign service – from strategy, through media buying, to optimisation and results reporting. The first implementations for clients are to appear in the fourth quarter of 2020. Importantly, Business Factory operates in 89 markets, and thanks to ROI Hunter technology it is the only official Facebook partner in CEE. The new cooperation may increase the availability of TikTok advertising for Polish advertisers.
