SEAT Poland debuts on Instagram and expands cooperation with leading agency

SEAT is one of the more active brands in social media on the Polish market. On 13 November, another platform joined the list of channels for communicating with users – Instagram

The launch of the profile (https://www.instagram.com/seat_polska/) coincided with the premiere of the new SEAT Arona model. The brand's communication is handled by the faceADDICTED agency (currently rebranding to F11 (www.f11.co)), with which SEAT has been cooperating for nearly 4 years, continuously expanding its activities into further communication channels and digital activity areas (e.g. Facebook Ads). The agency is responsible for strategic and analytical activities, preparing Polish-language content (including video) and campaigns related to individual promotions and brand offers. On the agency side, the team responsible for content published on Instagram and other communication channels is supervised by Maciej Koński, Account Manager at faceADDICTED.

- Our several-year cooperation with SEAT is proof that an agency that understands the Client's needs is able to make the Client satisfied on many levels of activity: both in terms of ongoing activities and generating greater profits from the sale of its products. We know that there are still many very interesting projects ahead of us. It is rare for a Client to remain open to new ideas and to be able to cooperate with an agency in such a way that even after many years both sides "want to want" more and more - says Piotr Krauschar, President of the Management Board of faceADDICTED

SEAT has been carrying out digital and social activities with the faceADDICTED agency since 2014, when it was selected as a result of a tender. In 2016, after a tender won by the agency, SEAT signed a long-term cooperation agreement. The effects of the good image strategy are visible in the increases in car sales. From the beginning of the year to September of this year, SEAT recorded a 21 percent increase in order completions compared to 2016. These results were also influenced by advertising activities conducted by the agency on Facebook and YouTube. The Spanish brand focuses on innovation and communicates with its customers using a variety of reach channels, primarily betting on social media.

Concepts from the article

Social Media — Social media. Platforms that enable users to create, publish, comment on and share content and build communities. For a brand, they are an organic, advertising, service and analytical channel.

Why it matters: It combines reach, dialogue and sales in one place: the brand speaks, listens and responds where audiences spend their time. It is also a service channel and the first front of a crisis.

When it is used: Continuously: organic content, paid campaigns, handling inquiries, opinion monitoring and collaborations with creators.

What the omission risks: Absence from social media hands the narrative to others: the brand is being talked about anyway — just without its voice.