The e-book "YouTube – #GameChanger of sport. Success Story of Kanał Sportowy… and more!" has been released. The publication was initiated by two agencies – sports marketing agency Arskom Sport Brokers and digital marketing agency Harbingers. The e-book shows the evolution that the sports marketing and media industries have undergone since they moved their activities to social media.
Why the comparison of YouTube as the #GameChanger of sport? Arskom Sport Brokers and Harbingers showed how the way sports information is consumed has changed over decades. The final point of this journey turned out to be YouTube itself, where many television personalities create their own space, moving formats known from television to the Internet.
Arskom Sport Brokers and Harbingers started with a story about the transformation of new media all the way to a case study of the creation and success of Kanał Sportowy, nominated for this year's Grand Press Digital 2020 award. Journalists and hosts of this popular YouTube program were among those involved in the e-book.
- The e-book was created to illustrate the changes we have been observing on the media market for several years, and which accelerated even further during the lockdown. Today, leading online creators outdistance traditional media in terms of reach, but they are also beginning to successfully compete with them in the race for marketing budgets. Fans want to be at the center of events and co-create content, consumed live and commented on by the most important opinion leaders. All of this is made possible by Kanał Sportowy, whose success story at the threshold of the 2021 sports year we discuss together with its creators and digital marketing experts from the Harbingers agency - says Mateusz Brzeźniak, Senior Account Manager at Arskom Sport Brokers.
Sport, marketing, YouTube – a recipe for success
Sport, marketing, YouTube – a recipe for success
Arskom Sport Brokers are enthusiasts and experts in creating campaigns in sports marketing. Harbingers successfully transfers these activities into the world of e-commerce.
The agencies joined forces to show the extraordinary transformation of sport into digital, and especially the power of YouTube. A broad look at the topic and the hard data that Arskom and Harbingers draw on show that sport, marketing and YouTube are a combination that can deliver high results.
- Are you a marketer looking for a creative way to promote a brand on YouTube? Do you work at a company that is thinking about collaborating with YouTubers? Or maybe you are simply a YouTuber looking for an idea for your channel? Everyone will find something for themselves here! When designing this e-book, we tried to look at the topic broadly, from the perspective of several people who may hold completely different positions and do different things every day. However, we are certain that what will connect them after this reading is YouTube - says Anna Socha, Social Media Manager at Harbingers.
The publication will also be discussed by panelists during Thursday's online conference, organized by Forbes and Pentagon Research, in connection with the "Ranking of the 50 Most Influential People in Polish Sport". The conclusions of the e-book's authors will be discussed as part of the panel "Sponsorship in Times of Plague". The substantive partners of the e-book are Brand24 and TGI Smart.
The free e-book is available for download at www.gamechanger.sportu.yt. If you want to share your opinion about it, do so, remembering the hashtag #GameChangerSportu!
Summary
The e-book "YouTube – #GameChanger of sport. Success Story of Kanał Sportowy… and more!" is a publication prepared by the agencies Arskom Sport Brokers and Harbingers, showing the evolution of sports media and the migration of content to the Internet. The authors describe the success of Kanał Sportowy, nominated for Grand Press Digital 2020, and analyze how YouTube has become a space for competing with traditional media for fans' attention and marketing budgets.
The publication is available for free at gamechanger.sportu.yt. The material will also be discussed during the panel "Sponsorship in Times of Plague" at the Forbes and Pentagon Research conference. Brand24 and TGI Smart became the substantive partners of the project.
