Prime Minister Morawiecki on "Matura To Bzdura"

Prime Minister Morawiecki quizzed by "Matura To Bzdura". The interview was conducted by Adam Drzewicki

At the initiative of the LifeTube network (LTTM group), an interview with Prime Minister Mateusz Morawiecki has just been published on one of Poland's best-known YouTube channels - Matura To Bzdura. YouTuber Adam Drzewicki, whose channel has over 780,000 subscribers, asks the Prime Minister the questions currently on Poles' minds: what about help for people who have lost their jobs, how will the matura exams be conducted, and what next for the anti-crisis shield?

What did the Prime Minister say on the Matura To Bzdura channel?

The Matura To Bzdura channel has existed for 10 years, and each episode is viewed an average of 500,000 times. The channel's authors - Adam Drzewicki and Piotr Dybski - educate Poles, regularly sharing knowledge from various fields. As part of a special episode on their channel, an interview with Prime Minister Morawiecki was published, during which Adam Drzewicki asked the Prime Minister key questions, mainly concerning Poland's education system during the pandemic and the anti-crisis shield - when will students return to schools, how will online learning be developed, and what about university admissions?

The credibility that viewers grant to influencers particularly strengthened their role during the pandemic. Combined with the wide reach of their content, it meant that not only audiences - in even greater numbers - but also not only brands, but politicians too, turned to creators. Adam Drzewicki is a creator widely recognised beyond the YouTube community, who has been educating viewers of the Matura To Bzdura channel for years. The conversation with Prime Minister Morawiecki concerns very current issues and provides answers that many Poles are waiting for. It is also a continuation of our campaign #KoronaCizGłowyNieSpadnie, under which more than 100 influencers and celebrities educate their audiences about precautionary measures in the era of the coronavirus - comments Krystian Botko, CEO of LTTM.

The #KoronaCizGłowyNieSpadnie campaign

The material was created as part of the #KoronaCizGłowyNieSpadnie campaign, through which creators encourage viewers to self-isolate and apply appropriate preventive measures during the pandemic. The campaign was initiated by the LTTM group (LifeTube, TalentMedia, Mellon Media).

LTTM - Poland's largest group providing video and influencer marketing services. 62% of the industry in Poland develops under its wing. LTTM comprises specialised companies: LifeTube - the largest YouTube partner network, TalentMedia - the most professional influencer marketing agency, and Mellon Media - a producer of video, new channels and formats on YouTube.

Summary

Prime Minister Mateusz Morawiecki gave an interview on the Matura To Bzdura channel, run by Adam Drzewicki, which has over 780,000 subscribers. The conversation covered topics key to Poles: help for people who have lost their jobs, the future of the matura exams, university admissions and the anti-crisis shield. The material was created as part of the #KoronaCizGłowyNieSpadnie campaign, initiated by the LTTM group. It is an example of the growing role of influencers as intermediaries between politicians and citizens during the pandemic.

The Matura To Bzdura channel has existed for 10 years, and each episode is watched by an average of 500,000 viewers. The LTTM group, under whose wing 62% of the video and influencer marketing industry in Poland develops, emphasises that the credibility of creators has meant that not only brands but also politicians reach out to them.