The professional networking site LinkedIn is celebrating its 14th birthday. In Poland, 2.1 million people use the LinkedIn.com website, meaning one in thirteen internet users.
That is more than 250,000 more than a year ago – solely thanks to growth in the number of internet users accessing the site on mobile devices.
Weekends without LinkedIn
The number of visitors to LinkedIn starts rising on Monday, reaches its maximum in the middle of the week (on Wednesday or Thursday), and then falls, reaching its lowest values at the weekend. This trend can be seen in every week of April. The record daily number of internet users who visited the site was recorded on Wednesday, April 13 – 305,000 (source: Gemius/PBI study). The lowest was on Easter Sunday, April 16. The website was visited then by 43,000 people, or 0.2 percent of internet users.
─ LinkedIn is a business site, and the news we find there concerns professional life. We reach for information that we use at work, which is why LinkedIn is more popular from Monday to Friday than at weekends. The site's growing popularity also shows how important the internet is in building a personal brand ─ explains Marta Wiercińska, an expert at Gemius.
Reach growth thanks to mobile phones and tablets
The site owes the increase in the number of visitors to users of mobile devices. A year ago there were 320,000 of them, and last month 580,000. Add to that nearly 90,000 users of the LinkedIn mobile app recorded in April 2017. The number of visitors to LinkedIn.com on desktop computers and laptops has barely changed over the past year and stands at 1.6 million. In April 2016 this accounted for 6.3 percent of all internet users, and a year later 5.8 percent. The total number of people visiting LinkedIn.com and using the mobile app is 2.2 million (7.9 percent of Polish internet users).
─ Comparing data from April 2016 and 2017 on the site's traffic, we can see that some internet users have moved from personal computers and laptops to mobile devices. This is a trend we have been observing for a long time and it mainly concerns social networking sites, including LinkedIn ─ comments Wiercińska.
