Instagram is an app that gives creators plenty of opportunities, you just need to know how to use them skillfully, because nobody wants to publish content that no one reads.
Decoding your Instagram stats is the key to success. Sounds boring and not very promising? I promise it will be short ;)
Running a social media account is more than just publishing posts. What matters is skillfully analyzing their results and applying your conclusions to achieve the best possible outcomes, especially when managing corporate social media.
What you can read from your Instagram stats:
- saved posts - how many people liked your content enough to come back to it in the future
- shares - how many people want to share the content you created with others
- profile visits - how many people visited your wall looking for interesting posts from you
- reach and number of story views - how many people had a chance to see your content
- story replies - the engagement your publication generated
- number of taps on stickers used in your instastory - tags of people, places, hashtags),
- moving on to the next story
- exiting the story
Personal account vs business account
Before you set up an Instagram account, think about what you will use it for.
If you just want to post photos, browse your friends' posts and other users' stories, a personal account is enough.
The situation looks a bit different if you plan to promote your products or services and ultimately care about growing your profile so that as many people as possible follow it. In that case, switch your personal account to a business account. When signing up, every user gets a personal account, which can be changed to a business account at any time, opening up new possibilities.
Business profile:
- lets you add contact details - phone number, email address, location
- gives you access to advanced Instagram stats
Checking your Instagram stats regularly makes data analysis easier - it shows on which days and at what times your audience is most active, so you can schedule new posts around that.
Instagram stats are very simple and intuitive to interpret. They let you monitor the effectiveness of the content you publish and make it easier to define your target audience and the nature of your activities based on the results you achieve.
