The student-led Never Again movement created in Parkland, Florida. The action launched after mass shootings occurred in February. However, giving weapons to unsuitable people continues. It should be recalled that such a problem must be solved.
The focus was on information campaigns in American schools.
#ChangetheForecast
Change the forecast
Americans check the weather every day, sometimes more often. And we know what it's really like – we plan our lives around weather forecasts. What if we could do the same with another problem?
How does it work?
We will juxtapose this information campaign with the daily weather forecast. We can use billboards, advertising banners, weather apps, news – everyone, unfortunately, all too often.
Simple banners provide viewers with something like two forecasts.
Banners are only one element of the action. In addition, Twitter, Facebook, Instagram, email and sometimes SMS are used.
The most obvious way to prepare for the day. We will have news about the school, staff and a group of students who can help in the event of an attack. Our equipment will serve as another communication platform to reduce the risk of violence.
Multimedia will join the action, such as: Dark Sky Weather Underground or AccuWeather.
This is an important topic. The #ChangetheForecast campaign must make us use media to check safety. It is meant to be popular just like the weather forecast.
