Packhelp joins the client roster of the albo albo agency
Packhelp, one of the fastest-growing start-ups in Poland, has joined the client roster of the albo albo agency.
albo albo is responsible for the strategy and local and international social media communications, as well as for content preparation and managing the client's Facebook and Instagram channels.
I have personally observed several social media channels run by albo albo, which stood out for their good design and creativity. At Packhelp, we are building a global top-of-mind brand when it comes to unboxing experience, so we cannot compromise on this matter – says Konrad Kwiatkowski, CMO & Co-Founder of Packhelp.
Packhelp as an agency client
Packhelp, known in Poland as zapakuj.to, is a start-up that allows both local businesses and global brands to design and order personalised packaging. In 2019, the company raised 10 million dollars from investors. The funds are intended for sales development in Europe and for expanding its offering with new products. Packhelp's services have been used by, among others, H&M, Uber, Google, BMW, Wrangler, EA and L'Oreal.
We are very happy to be able to support the growth of one of the most interesting local start-ups with large international ambitions. From the very beginning of our cooperation, we found a common language regarding their modern aesthetics and the overall direction of the communications carried out in the area of social media – says Miłosz Jacyna, Head of Social Media & Content at albo albo.
Terms from the article
Social Media — Social media. Platforms that enable users to create, publish, comment on and share content, as well as build communities. For a brand, they are an organic, advertising, customer service and analytical channel.
Why it matters: It combines reach, dialogue and sales in one place: the brand speaks, listens and responds where its audiences spend their time. It is also a customer service channel and the first front line in a crisis.
When it is used: Constantly: organic content, paid campaigns, handling inquiries, monitoring opinions and collaborations with creators.
What skipping it risks: Absence from social media hands the narrative to others: the brand is talked about anyway — just without its own voice.
Summary
Packhelp, a Polish start-up specialising in personalised packaging, has expanded the portfolio of the albo albo agency. The agency is responsible for strategy and social media communications, as well as managing the Facebook and Instagram channels. Packhelp has completed a funding round of 10 million dollars, and its services are used by, among others, H&M and Google.
The cooperation is commented on by Packhelp CMO Konrad Kwiatkowski and Miłosz Jacyna of albo albo, who emphasise their shared language regarding aesthetics and the direction of communications.
