SKYN encourages people to stay at home with the global "Stay and f*** at home" campaign
The social movement was started on social media with the hashtag #staythefhome. The brand calls for people to "do themselves good and stay at home" as a safety measure.
The #staythefhome movement online
To slow the spread of COVID-19, people around the world are being encouraged and empowered to stay at home. In an effort to contain the virus and keep people safe, social distancing is presented as the best form of defence. Online, people are strongly supporting this important preventive measure by using the hashtags #staythefhome and #staythefuckhome.
The SKYN brand in action
Given the confusion and uncertainty of enforced isolation, the SKYN brand, an intimacy expert, brings valuable input by presenting a more enjoyable form of quarantine than watching series all day. SKYN supports the social distancing movement by using pleasure as a strong incentive.
To share its message, SKYN reaches the places where everyone currently is – online. The brand will publish content around the idea: "Do yourself good and stay at home" and "Better to cum than to go out", thereby pushing people to stay at home. The whole initiative advocates ways to make the most of the current situation.
Content and a pleasure calendar
Over the next few weeks, current content such as a "pleasure calendar" will be published daily. SKYN is aware that social distancing is the only way to slow the spread of COVID-19. The brand reminds us that love is a good answer to everything.
The concept was developed globally, and adaptation for the Polish market is handled by GRUPA BUKKO, which manages the brand's social media channels.
Summary
The SKYN brand, an intimacy expert, has joined the global fight against the COVID-19 pandemic by supporting the #staythefhome movement. The "Stay and f*** at home" campaign encourages people to stay at home through the slogans "Do yourself good and stay at home" and "Better to cum than to go out". As part of the initiative, daily content will be published, including a "pleasure calendar", to make quarantine time more enjoyable. Adaptation of the activities for the Polish market is handled by GRUPA BUKKO, which manages the brand's social media.
An interesting fact is that the brand made social distancing its main message while promoting the positive aspects of isolation, which is an unusual approach during a health crisis.
