6 reasons why your business needs a Chatbot on Messenger
If you want your company's marketing to move to the next level, it's high time to create a chatbot on Facebook Messenger.
Thanks to chatbots, we are able to achieve much higher ratings from the community, which in turn is regarded as increased community engagement, translating into greater reach. Creating a Facebook chatbot takes only a few minutes.
Facebook Messenger is one of the largest "chat" platforms in the world. It ensures reaching a wide audience, boosts reach on your website and drives discussions.
Here are a few reasons why this topic is worth your attention.
1. Chatbots will save a great deal of time and effort
Saving time and costs
Unlike human customer service, chatbots are able to work 24 hours a day, 7 days a week. They are an easy way to build your brand without having to hire more staff. This saves time and money, and also ensures customer satisfaction thanks to quickly received feedback. Above all, it's about automating responses to frequently repeated questions.
When a chatbot is unable to help, it will transfer the user to a specialist who can personally take care of the matter. Thanks to automation, we significantly reduce the workload for such a person. A chatbot becomes the customer's personal assistant. Coming up with a chatbot requires some effort, but it is definitely worth it.
2. Thanks to chatbots you can personalise content
Content personalisation and first impressions
It is possible to increase engagement when we connect a chatbot with a contact list. The chatbot will take care of our first impression every time. Thanks to a properly prepared chatbot, we will make a good first impression every time. It can use information such as a name, or greetings depending on the time of day. Wanting to continue the conversation, the chatbot can ask about the weather in a specific location. Even if we are aware that we are talking to a chatbot, it gives the impression of an extraordinary chatbot.
By collecting and analysing data, a chatbot doesn't have to ask about every little detail; it can get straight to the point. Having access to user activity, the chatbot will be able to more precisely determine the source of the problem, and this will allow for more efficient customer service and use in content marketing. You can deliver to the user the content that will interest them most.
3. A chatbot guides users through the purchase process
A good chatbot can present subsequent parts of an offer to users. You can make your company and content stand out, and then build users' interest in your products or services. Especially if someone is hesitating, your personalised content can be the decisive factor in making a purchase decision. The possibilities are much broader — chatbots can monitor and inform about order status, and even encourage further purchases.
4. Chatbot Marketing is more effective than E-mail Marketing
Effectiveness compared to email marketing
Chatbot Marketing can be thought of as a new version of email marketing. It is simply more direct. What's more, the average open rate reaches 60-70%. You can even showcase your latest campaigns using Facebook Messenger. Just start with a good welcome message and a call to action leading to your website. Then you can gradually reach out to potential customers over the course of a few days, encouraging them to engage more with the content.
5. A chatbot will help you make use of old content
A chatbot can also bring old content back to life. It uses techniques such as chat blasting or drip campaigns; these can be used to remind users of existing content and deliver it in a new, engaging form.
A chatbot can be used to send photos, GIFs, or even surveys. Thanks to the functions the bot has, all content becomes more engaging and interactive for users.
6. Combining Facebook content with support for the bot
Support for Facebook comments
Another particularly interesting function of a chatbot is monitoring comments.
When you configure the commenting function on a Facebook post, anyone who leaves a comment will automatically connect with your chatbot (using any script you have created for that event). The more comments you have, the more contacts appear on your list — these contacts in turn become potential customers.
Summary
Chatbots on Messenger automate customer service, working 24/7, which saves time and money. They personalise communication, guide users through the purchase process and engage more effectively than email marketing — the average open rate reaches 60-70%. They can also breathe new life into old content and turn Facebook comments into contacts.
The key is for the bot to combine automation with human intervention when matters become complex.
