5 Newest Instagram Features in 2025!

In 2025, Instagram introduced a number of significant changes and new features aimed at improving user experience and adapting the platform to contemporary trends. Here are the most important ones:

1. Change to the profile grid format

Traditional square thumbnails have been replaced with vertical 3:4 proportions. The new layout adapts better to vertical content, eliminating the problem of unsightly cropping and showcasing photos and videos better on mobile devices.

2. Extension of Reels duration

Instagram extended the maximum duration of Reels to 3 minutes, giving creators more room for creativity and creating more elaborate content.

New Edits app

3. New Edits app

Instagram announced the introduction of the Edits app, which is to be an advanced video editing tool. It will allow recording and editing videos in 1080p quality up to 10 minutes long, offering features such as adding stickers, filters, AI animations, advanced transitions, sound effects, and automatic captions. The app is to be available for free on iOS and Android.

4. Personalization of post thumbnails

Users gained the ability to customize the thumbnails of their posts, which allows for better control over the aesthetics of the profile and the presentation of content.

5. Changes to highlighted stories

There are plans to move highlighted stories to a separate tab, which is intended to simplify the look of the profile and increase clarity.


These changes are intended to adapt Instagram to current trends in social media and provide users with more intuitive and advanced tools for creating and presenting content.

Company information

Instagram is a social platform that, since 2025, has been implementing a series of new features aimed at improving user experience. The platform enables the creation and sharing of content in video and image format, and also offers editing tools, such as the Edits app.

Instagram is part of Meta, the company responsible for the development of social media, including Facebook, WhatsApp, and Messenger. In 2025, the platform introduced, among other things, a new profile grid format and an extension of Reels duration.

Website: Instagram

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Concepts from the article

AI — Artificial Intelligence. A set of methods and systems performing tasks usually requiring human reasoning, learning, perception, or content generation. In HEXX AI CMS, it includes language models, document analysis, and automations.

Why it matters: It takes over repetitive tasks — transcriptions, descriptions, translations, selection — and shortens the path from idea to publication. In an editorial office, it means more time for work that a machine will not do: evaluation, contacts, decisions.

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