Brand on Instagram
There are hundreds of brands doing amazing things on Instagram; we present 5 of them. Some deliver content created by their own customers, while others publish photos so beautiful that you would want to be there. Overall, these brands know perfectly well who they are on Instagram and what content their followers want to see.
Adobe
Every post on Adobe's Instagram is created by one of the millions of users who use Adobe suite products every day. Creators can showcase their work on a platform with over 980,000 followers. In this way, Adobe is able to prove that it is the foundation for creative work, without saying anything more.
Vans
Vans is famous for its stylish shoes, so Vans' social media ninjas created an account that is just as stylish as the brand. The creator of classic plaid sneakers has a loud Instagram channel, featuring both product photos and photos of people in action with their favorite Vans products.
Most impressive are the numerous posts featuring skateboarding. The brand not only appeals to teenage skaters, but also shows its respect for this style, which is a nod to the entire brand style and its history.
Airbnb
Airbnb: practicality and atmosphere in one
Airbnb usually finds itself at the top of this kind of list, and not without reason! Airbnb's Instagram perfectly reflects what they do as a company. They combine the practicality of staying in someone's beautiful home with the atmosphere around it; they offer places around the world, and they are able to show all of it in a single photo. Whether you are a marketer researching Airbnb's brilliant marketing strategy or just a traveler waiting for your next trip, Airbnb's Instagram is a great account for you to follow.
Lego
Lego: fun and inspiration
If you do not follow Lego on Instagram, know that you are missing out a lot. Browsing Lego's Instagram can sometimes make you smile and sometimes inspire you. The posts here are not a showcase of successive products, but a challenge to the creativity of their creators.
The profile is full of funny pop culture references - something that many companies could use on their own Instagram accounts.
Patagonia
Patagonia: a mission in every photo
Patagonia reminds us that it is okay to fight for what you believe in, whether it concerns you or your company. In its Insta bio, Patagonia says that "Their goal is to save Our planet." They strive to be champions in solving environmental problems, and their Instagram encourages followers to do the same.
Summary
Adobe, Vans, Airbnb, Lego, and Patagonia are five brands that show how to build an engaging Instagram profile. Adobe focuses on user-generated content, Vans combines products with skateboard culture, and Airbnb sells not only accommodation but also the atmosphere of places. Lego inspires with creativity and humor, while Patagonia consistently pursues its mission of protecting the planet. An interesting fact is that Adobe's profile is followed by over 980,000 people, and the brand proves that user-generated content can be an effective tool for building the image of an industry leader in the creative sector. Each of these companies demonstrates a consistent strategy and a clearly defined target audience.
