Looking for ways to improve your social media marketing strategy in 2020? Are you active on LinkedIn? Or do you want to know whether LinkedIn might be a good fit for your company?

The team at Oberlo shared the statistics that we present below.

Number of Users

LinkedIn can boast 660 million users across more than 200 countries and territories.

LinkedIn Demographics

Reach and Target Audience

Globally, the platform is used by 43% women and 57% men.

One in three United States residents aged 30-49 uses LinkedIn.

Half of people with a university education use this medium.

Average Time Spent on LinkedIn

The average session length is 06:07 (min:sec).

Business

On the platform we can find profiles of more than 30 million companies.

Popularity

LinkedIn is the second most popular platform (after Facebook) according to B2B marketers.

Advertising Reach

In the US, LinkedIn offers the largest advertising audience, namely 150 million users.

The Role of LinkedIn Among Buyers

52% of customers point to LinkedIn as the most influential source during their purchasing research.

Phones

57% of traffic on the platform is generated from mobile phones.

Key Terms from the Article

B2B — Business-to-Business. A business model in which a company sells products or services to other organizations. The decision-making process usually involves more people, a longer sales cycle, tendering, and expert content.

Why it matters: It forces a different kind of communication: the decision is made by a committee, the cycle lasts for months, and the content must convince an expert, not a consumer. Effective B2B marketing is knowledge and trust, not impulse.

When it is applied: When selling to companies: expert content, long cycles, tendering, business relationships. It is applied in two areas: B2B marketing and as a business model (company-to-company sales).

What the risk of ignoring it is: Treating a business client like an end consumer ends with a campaign that shines but never makes it through the purchasing department.

Summary

LinkedIn is a platform with more than 660 million users, featuring profiles of over 30 million companies. The platform generates 57% of its traffic from mobile phones, and the average session lasts a little over 6 minutes. For B2B marketers, it is the second most popular platform after Facebook, and in the US it offers the largest advertising audience – 150 million users.

Importantly, 52% of customers point to LinkedIn as the most influential source during their purchasing research. This makes it a key channel not only for building a brand, but also for genuinely supporting decision-making processes in the B2B sector.