Publishers now retain the full value of their ad inventory and maximize revenue. In the future, advertising campaigns will benefit from higher performance and media buying efficiency.

Criteo (NASDAQ: CRTO), a technology company specializing in performance marketing, today introduced Criteo Direct Bidder. This new solution connects publishers' ad inventory with Criteo's unique advertising demand. It allows publishers to receive the full value of impressions purchased by Criteo. The high-quality traffic delivered by Criteo is generated by an advertiser network comprising over 15,000 clients worldwide. Criteo currently works with more than 250 publishers through Criteo Direct Bidder.
"Criteo pioneered header bidding, and now we are delivering a product that further increases value for both publishers and advertisers," said Marc Grabowski, Executive Vice President of Global Supply and Business Development at Criteo. "We expect that by basing Criteo's purchases on the new solution, our advertisers will run more effective advertising campaigns. We are pleased that we now offer on average 20-40% higher revenue for publishers on impressions purchased by Criteo. Criteo Direct Bidder is a win-win solution for our publishers, advertisers, and Criteo."
Criteo Direct Bidder leverages the full potential of Criteo's spend and helps publishers maximize revenue from ad inventory sales. Thanks to higher user value resulting from better real-time buyer valuation and the ability to purchase directly across all available ad inventory, the new product provides publishers with 20-40% higher revenue on impressions purchased by Criteo.

Criteo Direct Bidder offers publishers the following benefits:

  • Increased revenue from display and native ads. It allows publishers to eliminate third-party fees and retain the full value of standard display and native ads that Criteo buys directly.
  • Performance. Access to Criteo's proven programmatic platform, providing instant response to over 120 billion requests per day.
  • Flexible configuration to maximize profits. It simplifies the configuration of the publisher's ad server to increase profits from Criteo's high-quality network of over 15,000 advertisers worldwide.
  • Real-time user matching. It directly matches user cookies, including those from Safari browsers, generating on average 20% higher revenue from Criteo.
  • Continuous and flexible integration. Criteo Direct Bidder provides access to Criteo's unique advertising demand in 3 versions: Standalone, Prebid, and Index.

More information about Criteo Direct Bidder is available HERE

About Criteo:

Criteo (NASDAQ: CRTO) delivers personalized performance campaigns at scale. By measuring post-click sales, it makes ROI transparent and easy to measure. Criteo employs over 2,500 people in 30 offices across the Americas, Europe, and Asia, serving over 15,000 advertisers worldwide. Criteo has also built direct relationships with thousands of publishers worldwide. More information is available at www.criteo.com.