As of August 1, Paweł Kowal has become the new Director of the Data & Programmatic Solutions area, having previously worked at Netsprint Group as Head of DMP. Kowal has been with Netsprint since 2017.
"Paweł Kowal is a passionate advocate of a performance-driven approach to data-based advertising. Throughout his time at Netsprint, he has proven to be a responsible manager with unique knowledge of data and programmatic. Until now, at Netsprint Group he was responsible for private DMP platforms and strategic development toward advertisers and agencies. Paweł taking over the division responsible for Data & Programmatic Solutions is therefore a natural consequence of his enormous commitment to the development of these areas," comments Artur Banach, CEO of Netsprint Group.
"The promotion to the position of Data & Programmatic Solutions Director is a great honor and a huge motivation for me. I believe that thanks to the support of the entire team, we are able to effectively implement at Netsprint Group products that will set the direction for the development of data & programmatic not only in Poland, but also across Europe," adds Paweł Kowal, Data & Programmatic Solutions Director at Netsprint Group.
Kowal gained his experience with Data Driven Marketing through cooperation with technology and media teams and through implementations for clients in the automotive, financial, and FMCG industries.
Before Netsprint, he worked at the media house Mindshare, where he was responsible for the strategy and coordination of Performance and Programmatic activities.
He is a graduate of the Faculty of Sociology at Collegium Civitas, specializing in media and social communication.
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Netsprint Group uses unique data about Polish users to help precisely reach users across all digital channels: content marketing, display & programmatic, mobile, email marketing, and video. At the heart of the Group's solutions is Netsprint Audience - a data-gathering platform that, thanks to unique technology and advanced algorithms analyzing multiple sources, makes it possible to create in-depth user profiles and effectively use them in campaigns.
Terms from the article
Email — E-mail / electronic mail. A digital communication channel using messages sent to an email address. In marketing, it includes newsletters, automations, segmentation, personalization, subject line testing, and analysis of deliverability and conversions.
Why it matters: The only channel that truly belongs to you: your address base will not disappear because of an algorithm change and will not become more expensive like advertising. It reaches directly to the inbox, with full measurability.
When it is used: In newsletters, sales automations, customer communication, and abandoned cart recovery.
What skipping it risks: Without your own database, every contact with the audience requires paying platforms — and organic reach declines year after year.
