On 27 September, leaders and experts in performance and affiliate marketing in the CEE region will meet in Warsaw. The conference is organised by the Electronic Economy Chamber of Commerce, and among the speakers and partners are representatives of companies not only from Poland, but also from the CEE markets. The evening will culminate in the gala for the Performance Marketing Diamonds competition.

 

Performance marketing and affiliate marketing are among the most important areas of activity for the e-commerce industry. The conference is an initiative of our performance marketing expert group. We set clear goals and expanded the conference and competition to the CEE region, thus making it so that such an international performance event had never been held in Poland before. We are pleased with the interest in the conference from institutions and companies from the Czech Republic, Hungary, Romania and Germany. In addition to knowledge, we are focusing on global networking, which is why we have prepared several zones during the event - Paulina Wojczyńska, Project Director of the e-Chamber.

Main areas

Speakers and presentation topics

Conference participants will listen to presentations on topics such as: Artificial Intelligence, customer journey, attribution, advanced social media advertising, machine learning, and data analysis. They will also learn about performance trends for 2019 and hear several inspiring case studies, including Answear.com.

Among the speakers will appear, among others:

  • Matthias Stadelmeyer, CEO, Tradedoubler Global
  • Marek Roszka, expert in development on the Slovak and Czech market, Answear.com
  • Kevin Edwards, Global Client Strategy Director, Awin
  • Karolina Twardosz, SEO Team Leader, Semahead
  • Anna Gromańska, Publishing & Innovations Director, Cube Group
  • Mateusz Nić, Client Service Director, Cube Group
  • Justyna Sobolak, Group Account Director, TradeTracker Poland
  • Justyna Spytek, Managing Director,TradeTracker Poland

Networking

Networking zones

In addition to gaining knowledge about the latest trends and technologies, the organisers are focusing on networking and global exchange of experience. That is why - for around 250 participants - several zones will be prepared:

  • business area with a quiet space for top-level conversations and live streaming of the speakers' presentations
  • networking zone with spaces for conversations and fast business dates
  • 2 chill zones for exciting discussions in a more relaxed atmosphere
  • an intimate expo zone for companies wanting to show their products and services

The event is aimed at:
people responsible for performance and affiliate marketing in the e-commerce industry,
people responsible for marketing and digital in companies,
people responsible for implementing new technologies.

The event partners are: Awin and Semahead.
Media patrons: Mediarun, Gomobi, newsfeed.pl, E-commerce w praktyce, My Company Polska, Marketer +, Socialpress, Biznes musi sprzedawać.

The conference has also been held under the patronage of the Romanian e-commerce industry association GPeC.

Competition and evening gala

After the conference ends, there will be a gala award ceremony for the Performance Marketing Diamonds competition. It is the first competition in Poland dedicated solely to the effectiveness of activities in the area of performance and affiliate marketing. Entries are planned to open in the first half of June.

 

More information at: performancedaycee.com