Deloitte Digital launches DigitalMix – a multifunctional digital platform that will help companies select the optimal package of proven business digitalization solutions.
No more wasting money on poorly chosen technologies! Warsaw, March 30, 2017 – Deloitte Digital launches DigitalMix – a new, multifunctional digital ecosystem platform. The platform enables the integration of solutions across various business areas, such as CRM, cloud computing, digital marketing, and omnichannel. DigitalMix is the result of collaboration between leading technology providers, including Salesforce and Adobe, which means an end to wasting money on poorly chosen technologies.
Multichannel user applications and CRM, ERP, and BPM-class systems are key components of the enterprise architecture of all companies basing their business and operational model on IT solutions.
– Today it is hard to imagine an organization that does not use the potential of these systems, but it is very easy to find ones where the systems do not exchange data and do not pass process steps to each other during sales or customer service. This is not optimal and often causes duplication of tasks or manual rewriting of information between systems – says Daniel Martyniuk, Director at Deloitte Digital. – The DigitalMix platform is a bold proposal to address the main challenge facing CIOs and CTOs, namely choosing a technology stack that maximizes the benefits of technology investments, for example by eliminating system silos, shortening implementation time, reducing spending on integration and data storage, and consciously concentrating the skills of development teams – he adds.
A bold proposal for demanding times
As Deloitte Digital experts point out, the DigitalMix platform is a response to the growing need to integrate digital platforms in areas such as CRM, cloud computing, and digital marketing. This means an end to wasting money on poorly chosen technologies. DigitalMix is a set of integrated solutions that combines elements of both cloud and on-premise platforms in the digital domain. This makes it possible to combine and personalize solutions across various customer communication channels. DigitalMix brings together leading technology providers, including Salesforce and Adobe, as well as many other companies from the CRM, ERP, digital marketing, omnichannel, and tweet-to-cash services sector.
– When companies decide on digital transformation, they look for proven tools. They are often costly, and after implementation it turns out that they do not always work well together. The company incurs large expenses and cannot fully use the potential flowing from integration – says Jan Michalski, Partner at Deloitte Digital. – Today we are able to offer a company an entire ecosystem of tools that have already been proven together at our clients – he adds.
– The DigitalMix solution comprehensively addresses the business challenges of our clients. The integration of customer value management, target paths, and marketing activities is an ideal tool for building competitive advantages and is an indispensable element of the digital transformations currently being carried out by many companies – summarizes Wojciech Górniak, Director at Deloitte Digital.
Deloitte Digital presented the DigitalMix platform during the Salesforce World Tour in Sydney.
