New Digital Strategy Director at Havas Media Group

Filip Beźnicki as the new Digital Strategy Director at Havas Media Group

Havas Media Group is strengthening its digital competences. Filip Beźnicki joins the agency from 1 July 2020, taking up the newly created position of Digital Strategy Director.

New role at Havas Intelligence

At the beginning of July, digital strategy expert Filip Beźnicki joins the media agency Havas Media Group. He will take up the position of Digital Strategy Director in the Havas Intelligence team and will report directly to Alicja Cybulska - Chief Strategy Officer. This is another step in the development of Havas Media Group's digital expertise, which focuses on continuous development and strengthening of digital competences, particularly in the area of communication strategy, as well as effective cooperation between strategy experts and the agency's media back office. Filip's tasks will include creating digital strategies for HMG clients based on the new network strategic process MX and the Meaningful Brands research and philosophy, as well as complementary cooperation with Dominik Wałęga, Chief Digital Officer, in order to build a comprehensive communication offering in the digital ecosystem.

– Filip is one of the most innovative digital strategists in Poland with a strong media background. You can safely say that he is one of the market's trendwatchers. Over the past few years, he has gained experience on demanding advisory projects and has participated in many e-commerce projects – says Małgorzata Węgierek, CEO of Havas Media Group, and adds – we like Filip's holistic view of communication, a comprehensive view of the client's brands: from the right insight, through positioning, selection of the message, appropriate touchpoints, to product exposure at the point of sale, especially online, and the way he reveals the potential of digital to clients – often going beyond schemas in his recommendations that engage consumer attention, which nevertheless fully translate into the delivery of business results.

Filip Beźnicki's experience

Filip Beźnicki is a media expert with over 13 years of experience in creating and implementing communication strategies, both on the media and creative side. He began his career at Starcom, then for 3 years at Next Agency he worked on creating communication strategies, and for the past few years he gained experience working at Saatchi&Saatchi, most recently as Digital Growth Director. During his career he has had the opportunity to lead projects for clients such as Coca Cola, T-mobile, IKEA, Microsoft, MARS and Jacobs. He is a graduate of the Warsaw School of Economics, and his awards include: Cannes Lions, Effie and Mixx Awards.

Strengthening digital competences

Digital Strategy Director at Havas Intelligence — a new role

Havas Media Group continuously strengthens its digital competences. In addition to a standard set of marketing tools, it runs campaigns on Allegro and on the not-yet-present-in-Poland Amazon, working for category leaders including PKO BP and PLL LOT (40 global markets), while advising the largest marketers in the area of data-driven marketing, such as Canal+, PKO BP, LOT, Hyundai, Dr Oetker and many others.
In connection with the above changes, the competences of the HavasX unit, previously under Havas Intelligence, will be divided between Filip Beźnicki and Dominik Wałęga, who has taken over the responsibilities related to the development of this area of cooperation. Dominik has extensive experience on the startup market, and in his previous workplaces he built the SEM, SEO and Performance department from scratch and was responsible for running activities for the agency's largest clients in the area of performance marketing.
Havas Media Group – Make a meaningful difference to brands, business and people.

A media agency specialising in creating brand communication strategies based on the Meaningful Brands philosophy. It comprises independent entities – Havas Media, Arena Media and Fullsix Media, supported by specialised units: Ecselis (a multichannel performance agency delivering brands' business goals), DBI (data-driven marketing), LuxHub (luxury and premium brand communication) and Socialyse (social media and content marketing). The group also includes Havas Sports & Entertainment – a unit specialising in building brand engagement in the areas of sport and entertainment – as well as the Havas Intelligence research department. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.

Summary

Havas Media Group has appointed Filip Beźnicki to the newly created position of Digital Strategy Director. The expert with over 13 years of experience will report to Alicja Cybulska and work with Dominik Wałęga, Chief Digital Officer. His task will be to create digital strategies based on the MX process and the Meaningful Brands philosophy. The agency has also divided the competences of the HavasX unit between Beźnicki and Wałęga. Beźnicki previously worked for Coca Cola, T-mobile and IKEA, and has won Cannes Lions, Effie and Mixx Awards.