HAVAS Media Group is implementing a new strategy, creating new structures and appointing new people to key positions. Find out who will take on the roles of Chief Digital Officer, Intelligence Director and Strategy and Insights Director!

At the beginning of May, three qualified women took on new positions at Havas Media Group.

  • Aleksandra Bujnowska took on the position of Chief Digital Officer
  • Alicja Cybulska joined the team as Intelligence Director
  • Anna Kuropatwa will prove herself in the role of Strategy and Insights Director

Three new positions

As part of internal structural changes aligned with the media agency's business strategy, Havas Media Group has created three new key positions.

Aleksandra Bujanowska

Aleksandra Bujnowska, who has been associated with Havas Media Group since 2008, has been successfully developing her career within the agency's structures, expanding her digital competencies. Previously Digital Director, she will now take on the newly created position of Chief Digital Officer.

Aleksandra's responsibilities will include further developing competencies, managing and coordinating all digital processes across the Havas Media Group companies, setting and implementing work standards, substantive oversight of tenders and support in acquiring digital clients. As the new Chief Digital Officer, she will also handle the development of digital offerings and products at Havas Media Group.

Alicja Cybulska

In her role as Intelligence Director, Alicja will take on a position in the Intelligence Team, which the current 3i research department will become. Alicja has been associated with HMG since 2002. In her newly filled position, she will be fully responsible for strategy and research for the media agency's clients as well as for ongoing cooperation with the network and other Havas Media Group units.

Anna Kuropatwa

As of May, the role and position of Anna Kuropatwa is also changing to Strategy and Insights Director. She will be responsible for research projects and strategy - including creating digital strategies using tools and research offered by the Intelligence Team, such as Havas Story Plantation or Concept Box.

About Havas Media Group

Havas Media Group is an agency specializing in creating brand communication strategies based on the Meaningful Brands philosophy. It comprises the independent media houses Havas Media, Fullsix Media and Arena Media, supported by specialized units:

  • Affiperf - programmatic trading desk,
  • Ecselis - a multichannel performance agency delivering brands' business goals,
  • DBI - data driven marketing,
  • Mobext - strategic solutions in mobile channels,
  • LuxHub - communication strategies for luxury and premium brands,
  • Socialyse - a creative boutique leveraging the power of social media,
  • 18 Havas Warsaw - dedicated solutions combining trends in media and technology
  • Havas Story Plantation - comprehensive content strategies
  • Havas Sports & Entertainment – building brand engagement in the areas of sport and entertainment
  • Intelligence Team - research department. 

The changes at Havas Media Group in Poland are preparing Havas for the challenges of the future. Is anyone else keeping up with these changes? Do clients know what it's all about? It's hard to say whether this year will be the best in history for Małgorzata Węgierek, who manages the company. Undoubtedly, a lot is happening at Havas - whether it's good or bad is still hard to say.