The redesign was intended to align the platform with the content it publishes, and above all with the preferences of its readers, as well as with the international Glamour brand.
- We decided to redesign Glamour.pl to respond to the current needs of our readers. The result is a new site layout, friendly navigation and intuitive functionality designed to make it a pleasure for users to explore the site and to keep them coming back regularly for new content. We placed the greatest emphasis on the mobile version, because almost 90% of them read us on smartphones – says Paulina Klepacz, editor-in-chief of Glamour.pl. – We also wanted to showcase as well as possible the content that matters to us, along with special campaigns and brand-related events: Glamour Woman of the Year, Glamour Glammies and Glamour Eco Awards.
New layout and navigation
During the redesign, care was taken to ensure a clear division into categories on the homepage: fashion, beauty, celebrities, entertainment, lifestyle, and love and relationships. In the fashion and beauty sections, e-commerce widgets were added – the editorial team regularly makes its own selections to offer users attractive, trend-consistent products from partners. Every day, Glamour.pl editors also choose the most important piece, which appears as the top story at the top of the page. Another new feature is special sections that allow an attractive presentation of content created in collaboration with partners, for example with "Top Model." The online magazine Glamour Unicorn has also gained a place on the homepage, where the digital and print editorial teams join forces under the leadership of Angelika Kucińska. Popular audio and video formats have also been highlighted, especially the original podcast series: "20 minut mody," "Glamour Girlboss" and "Sekspertki." All content on the site is available free of charge.
The article page has also been refreshed to make using Glamour.pl content even easier and more enjoyable, and to increase user engagement. Additional formats are delivered organically to encourage exploring the site, discovering more articles and quizzes, and making purchases.
Glamour.pl in its new look – what has changed?
Glamour.pl in its new look — what has changed?
BurdaInternational signed an agreement this year with Condé Nast Publications to publish "Glamour" on the Polish market for another three years. The agreement is valid until the end of 2024. This is another license agreement between Burda and Condé Nast Publications covering the publication of the monthly magazine and the operation of the Glamour.pl site, as well as the online magazine Glamour Unicorn.
Glamour.pl is visited by 1 million people monthly.
Summary
Glamour.pl has undergone a thorough redesign intended to meet the needs of its readers, with particular emphasis on the mobile version – almost 90% of its audience uses it. The new layout introduces a clear division into categories, special sections and e-commerce widgets in the fashion and beauty departments. The editorial team also focused on showcasing audio and video formats, including original podcasts. The site is visited by 1 million people monthly. This year, Burda International extended its license agreement with Condé Nast Publications to publish "Glamour" in Poland until the end of 2024.
